In Singapore earlier this spring I sat down with Lou Dela Pena, the GM of the global powerhouse ad agency <a href=”http://www.tbwa.com“TBWA</a>. At the bottom of my post, click on the link to watch my video interview! (Full disclaimer: I haven’t entirely figured out how to include the video right in the post so that you can watch it here on my site rather than getting redirected to my Vimeo channel)

I asked her about how Apple has been able to achieve such astounding levels of branding success and if their apparent lack of adopting social media discredits new media as a whole – or, if it simply speaks all the more to their legendary branding.

The list of brands TBWA works with is quite impressive (Apple, Adidas, Visa, McDonald’s, etc.), and I found Lou’s advice to startups on how to establish a recognizable brand to be equally solid.

According to their site, “TBWA is one of the top ten US-based agency networks made up of 258 full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands.”

Last note: I include a shout-out to my friend <a  href=”http://www.twitter.com/fleurdeleigh” Leigh Caraccioli </a>, whom I worked with on a photoshoot last fall.

What do you wish I had asked her? Leave a question in the comments and I’ll email it to her!

[WATCH THE INTERVIEW BELOW:]

\”Lou Dela Pena (GM of the global ad agency, TBWA) on Apple\’s branding success\”