In Singapore earlier this spring I sat down with Lou Dela Pena, the GM of the global powerhouse ad agency TBWA http://www.tbwa.com/ (Note: still a rookie here, I haven’t entirely figured out how to hyperlink yet).
I asked her about how Apple has been able to achieve such astounding levels of branding success and if their apparent lack of adopting social media discredits new media as a whole – or, if it simply speaks all the more to their legendary branding.
The list of brands TBWA works with is quite impressive (Apple, Adidas, Visa, McDonald’s, etc.), and I found Lou’s advice to startups on how to establish a recognizable brand to be equally solid.
According to their site, “TBWA is one of the top ten US-based agency networks made up of 258 full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands.”
Last note: I include a shout-out to my friend Leigh Caraccioli http://twitter.com/fleurdeleigh whom I worked with on a photoshoot last fall.
What do you wish I had asked her? Leave a question in the comments and I’ll email it to her!