Articles tagged with: apple

“Steve Jobs. The Godfather. A hero of mine because of you….”

19 Oct 2011 in Passion
Steve Jobs, TIME

Collin Yarbrough has been my roommate and my main man at Clarkson University since freshman year. Almost straight away, he introduced me to the Steve Jobs keynotes (or, “Stevenotes“) and made each one a scheduled, required viewing in Cubley Hall 108. In no time, I was hooked. Today, he found an email that I sent to him on June 4, 2010 [...]

Lou Dela Pena (GM of TBWA) on Apple’s branding success

23 Jul 2010 in Interviews
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Lou Dela Pena (GM of the global ad agency, TBWA) on Apple’s branding success from John Exley on Vimeo. In Singapore earlier this spring I sat down with Lou Dela Pena, the GM of the global powerhouse ad agency TBWA http://www.tbwa.com/ (Note: still a rookie here, I haven’t entirely figured out how to hyperlink yet). [...]