Articles tagged with: social media

Why should you use Social Media in Business?

16 Aug 2010 in Passion
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Last year while I was in New York City for the Web 2.0 Expo, my friend Harrison Painter , the Host of “Coffee With Harrison”, asked me to make a video for New York Entrepreneurship Week answering the question of why it might be important for a business to use social media. So, my best [...]

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Lou Dela Pena (GM of TBWA) on Apple’s branding success

23 Jul 2010 in Interviews
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Lou Dela Pena (GM of the global ad agency, TBWA) on Apple’s branding success from John Exley on Vimeo. In Singapore earlier this spring I sat down with Lou Dela Pena, the GM of the global powerhouse ad agency TBWA http://www.tbwa.com/ (Note: still a rookie here, I haven’t entirely figured out how to hyperlink yet). [...]

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