Lou Dela Pena (GM of TBWA) on Apple’s branding success

Lou Dela Pena (GM of the global ad agency, TBWA) on Apple’s branding success from John Exley on Vimeo. In Singapore earlier this spring I sat down with Lou Dela Pena, the GM of the global powerhouse ad agency TBWA http://www.tbwa.com/ (Note: still a rookie here, I haven’t entirely figured out how to hyperlink yet). [...]